Social Media and Your Online Business

When it comes to your business online, social media should be at the top of your list. You must have a connection on some platform with your audience, or you risk leaving that audience in the hands of your competitors. You can bet that with all of the choices that your customers have these days, they will pick a company with whom they can build rapport with on a daily basis.

 

social media for business

What social media platforms can do for you in your business

 

Here are just a few of the things that you can do to engage with your audience using social media.

Answer questions from your customers on social media.

customer serviceMany market watchdog agencies have made note of the fact that nine out of every 10 customers expect a business to return a query on Facebook with an answer in a period of 24 hours or less. However, only one out of every four businesses actually does this on Facebook. Is it any wonder then that only one out of every five businesses succeeds past the first five years online?

If you are one of the few companies who take the time to answer questions on Facebook or on other social media platforms, your customers will become loyal much more quickly. As a sidenote, it costs about one-tenth of the money to retain a loyal customer as it does to create a new one for your company. Simply answering questions can save your business a great deal of money when it comes to customer acquisition as well!

 

Automate your social media platforms.

When you put your customer service on your online platforms, you can automate the distribution of your content between them quite easily. This means that you can publish a great deal of content within your personal web of sites very quickly – instantaneously, in most cases. This will help your online presence to be much more ubiquitous, and you will impress your customers by showing your ability to stay up to date with the latest tech and service your customers at the same time.

 

spy onlineYou can spy on your competition!

Use social media to locate the problems that your competition is having with its customers. It is easy to find reviews of your competition online. If they do not address the concerns, you can address them. As a matter of fact, this is one of the ways in which successful companies can build an audience very easily.

 

 

If you are looking to get noticed on social media, then you need to have your overall Internet presence solidified. You can complete your company registration in Malaysia so that you do not have to put your data stream in the busy stream of the US or the UK, for instance. This means that your sites will have a much more stable platform upon which you can build a social media web. You can then use that social media web according to the tips above to create a presence online that will help you to build and maintain your customer base.

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